Episode 38: The Blueprint for Personalization with Dr. Jacob Aizikowitz, Founding Partner of XMPie and an OutputLinks Communications Group Senior Strategic Consultant
b'Dr. Jacob Aizikowitz, Founding Partner of XMPie and a Senior Strategic Consultant at the OutputLinks Communications Group, shares insights into personalization, segmentation, and integrated journeys across channels because, "Doing something that is engaging, creative, highly personal and highly relevant takes work. You have to prepare more content. You have to do more things, so there must be a significant return -- and there is."'