THE WIRE: The art of strategic risk taking
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When Amanda Coles made the risky move to leave behind a long-running career in marketing, not only did she jump careers \\u2014 she also chose to become the captain of her own ship.
The principal of Stone Real Estate Glenorie/Wisemans Ferry sits down with Grace Ormsby and Sadhana Smiles to talk about how she and her husband made the brave decision to become the owners of an independent real estate agency five years ago.
With the\\xa0husband-and-wife duo set to enter a new market under a network, Amanda explains why they made the switch from being a stand-alone brand and unpacks the strategic decision-making process behind every venture they undertake, before talking about the direction she wants to take the business towards as she leads it at the helm.
In this episode, you will hear:
- The importance of attracting the \\u201cright agent\\u201d to your business
- Why marketing is important when expanding your area of operations
- How to grow your business strategically
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If you have any questions about what you heard today, any topics of interest you have in mind, or if you\\u2019d like to lend a voice to the show, email\\xa0editor@realestatebusiness.com.au\\xa0for more insights.\\xa0