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If you\\u2019re an active real estate investor looking for a way to scale, your first thought is to invest in more lead lists, and turn onto the next marketing channel. If you have a database or CRM, you don\\u2019t necessarily need more leads; there\\u2019s a ton of business already available to you that you can tap into.\\xa0

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The truth is, many investors drop the ball when it comes to lead follow up, so we might be missing out on the gold that\\u2019s already in front of us. Going back and refreshing these leads is a highly productive activity.

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Where do we look for these leads and how do we reactivate them? In this episode, I share how to quickly and easily increase your leads without investing in new ones.\\xa0

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Three Things You\\u2019ll Learn In This Episode\\xa0

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- If you haven\\u2019t automated your outreach, you probably have many leads sitting in your CRM waiting for follow-up. These are the names you need to start re-engaging with.\\xa0

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- Old leads in our databases are people who have already expressed interest at some point. That means we\\u2019re already in conversation with them, so we don\\u2019t have to ask them to opt in again.\\xa0

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- Our databases are going to have people we didn\\u2019t follow up with, people no one has been in contact with or people who weren\\u2019t ready to sell before and are ready now. That\\u2019s why we have to re-engage with them consistently as their needs change.\\xa0