The Pros & Cons of Seller Lead Follow-Up Systems
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In real estate investing, the gold is in the follow-up. It\\u2019s a critical step in the marketing process and closing more deals, but how do we choose the right method?
There\\u2019s no such thing as a 100% perfect follow-up method, and whether we\\u2019re choosing phone calls, emails, or direct mail - there will always be a trade-off.
Every single follow-up method has its positives and negatives, so how do we craft a follow-up strategy that minimizes the downside?
In this episode, we talk about the pros and cons of different seller lead follow-up systems, and steps we can take to get the best of all of them.
Three Things You\\u2019ll Learn In This Episode
The biggest downside to email marketing is deliverability. It\\u2019s getting harder and harder to get into inboxes because there are so many spam prevention methods.
If your front-end marketing included direct mail, it also has to be a part of your follow-up sequence.
You need to have phone follow-up as part of your marketing system, but it doesn\\u2019t have to be you or your salespeople doing it.
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