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We live in a world filled with so many new technologies and developments designed to connect us to clients more easily, and it\\u2019s tempting to try them all. Should we be automating everything? When is it better to stick with tried-and-tested methods?

On this episode, investor, author and coach Joe McCall interviews Gary Boomershine for his podcast, Real Estate Investing Mastery. Together, we discuss why some marketing techniques work better than others.

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3 Things We Learned\\xa0

Don\\u2019t reinvent the wheel

With so many new technologies and techniques at our fingertips, it\\u2019s easy to feel like we need to try them all or add our own ideas to the mix. However, it\\u2019s a good idea to pay attention to what works and replicate that. We don\\u2019t need to give any more of our time than necessary.

Make phone calls

Because texting and emails have become so commonplace, it\\u2019s easier to market ourselves without having actual conversations. While it may be convenient, however, phone calls are still the most effective. Money is made on phone calls, so don\\u2019t neglect them.

Consider your seller\\u2019s emotional state

Property investment is a people\\u2019s business, so it\\u2019s important to pay attention to the people involved. So many factors influence a seller\\u2019s actions. Don\\u2019t discount these factors and make sure you\\u2019re paying attention.

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Today there are many more improved and convenient options for marketing than ever before. These should definitely be explored, and can be used to supplement our existing marketing strategies. However, don\\u2019t spend too much time looking for newer, more exciting avenues - focus on what has worked. There\\u2019s no need to reinvent the wheel.

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Guest Bio-\\xa0

Joe McCall is a real estate investor, coach, podcaster and author. He\\u2019s passionate about sharing his knowledge of real estate with others, and loves teaching others how they can make money without spending all their days in an office.\\xa0

To learn more about Joe, visit joemccall.com. You can also get a FREE copy of his brand new book, Wholesaling Lease Options, visit www.wlobook.com. To listen to Joe\\u2019s podcast, Real Estate Investing Mastery, visit www.realestateinvestingmastery.com