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When it comes to our prospecting efforts, there are two approaches we can take - general or targeted.\\xa0
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It\\u2019s easy to think that going general is better, cheaper and smarter, but that could contribute to a lack of results. Narrowing our focus and refining our data upfront will actually get us a higher return on our overall efforts.\\xa0
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But how narrow and targeted can we get? How can we achieve more by refining the kind of properties we go after?\\xa0
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In this episode, you\\u2019ll learn how to improve your marketing results by getting more specific.\\xa0
Three Things You\\u2019ll Learn In This Episode\\xa0
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The key to finding the opportunities in our markets\\xa0
How do we identify a good neighborhood that has a wealth of opportunities for both traditional sales and investing deals?\\xa0
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Why a targeted list leads to more opportunity
How do we get a better ROI by spending more time and money upfront to get the most whittled-down targeted lists?
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When we should consider spending more on our marketing
At what point in the lead gen process should we consider spending money on tip-of-the-spear marketing tactics.
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