If You Do Nothing Else in Your Follow Up, Do This
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As with any form of sales, follow up is absolutely the most critical element. While it\\u2019s important to have variety in our follow up methods - there\\u2019s one that stands above the rest, and is also the most effective at connecting with people.
We must use the phone in our follow up, especially texting.\\xa0
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Texting is the most effective, efficient, and scalable follow up method; and it\\u2019s most likely to elicit a response from people. This is a part of the follow-up system that we simply can\\u2019t skip.\\xa0
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What makes texting such a powerful follow up tool? How can we build it into our marketing and outreach operations? In this episode, I share the one thing you should be doing in your follow up process.
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Three Things You\\u2019ll Learn In This Episode\\xa0
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- Most deals are not done on the first contact. There should be multiple touch points included in our follow up sequence, including email, traditional mail, voicemail drops and text messages.\\xa0
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- Texting is a simple way to gauge where someone is and if they\\u2019re ready to sell. By contacting them regularly, they get to know, like and trust us.
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- If we\\u2019re going to use text messages in our follow up, there has to be a consistent pattern of contact. Block out time in your schedule to make sure you\\u2019re always doing phone calls or voicemail drops. We can also hire someone to text for us.\\xa0
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