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Real estate investing may involve property, but at its core it\\u2019s a people game. How can we build rapport with potential clients, and is it possible to get business even when we\\u2019re unable to assist sellers? How can we market ourselves by using testimonials and online tools?

On this episode, real estate investors at MS Home Buyers, Brent Moreno and Adam Johnson share how building relationships and simplifying our marketing can take our business to the next level.

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3 Things We Learned\\xa0

Focus on building relationships
Real estate investing is a people game, so don\\u2019t spend too much time worrying about houses themselves. Instead, focus on building rapport with sellers by being upfront about what we can do for them. It\\u2019s always a good idea to maintain our integrity: if we can\\u2019t solve a seller\\u2019s problems, we should refer them to someone who can. We may even get referrals from those we couldn\\u2019t help because of our honesty.

Make use of testimonials
Testimonials are extremely important in this day and age. If clients are willing to provide a testimonial of their experience with us, we should always take them up on the offer. We should be giving our clients so much value that they would be happy to let the world know about it.

Follow up
A major problem with Facebook advertising lies with real estate investors themselves. We need to do more than post an advertisement and wait for someone to approach us. To make the most of our online marketing efforts, we need to retarget those who click on our ads and follow up repeatedly.\\xa0

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To get ahead in the real estate investing space, we need to shift our focus from houses themselves, to the sellers. Rather than focusing on homes, we need to identify seller\\u2019s problems and be upfront when we\\u2019re unable to solve them. By offering integrity, we can create great relationships and referral opportunities. Once we receive testimonials from happy clients, we can share them as part of our marketing. Then, it\\u2019s up to us to follow up with those who show interest in the testimonials we share.\\xa0

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Guest Bio-\\xa0

Adam Johnson is a real estate investor and the Managing Member at MS Home Buyers. He is also an investing coach and public speaker. Adam has a reputation for excellence and integrity, and is passionate about offering his clients as much value as possible.

To find out more about Adam, visit https://www.linkedin.com/in/adam-johnson-1a199544

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Brent Moreno is a real estate investor and partner at MS Home Buyers. While relatively new to the real estate industry, Brent has a strong background in marketing. He is adamant that by simplifying marketing, people can see tremendous results.\\xa0

To find out more about Brent, visit https://www.linkedin.com/in/brent-moreno-6a638211

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To find out more about MS Home Buyers and to see their live Q&A every Tuesday, head to https://www.facebook.com/mshomebuyers/

And to attend their upcoming event, visit www.rerlive.com

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Book mentioned on this episode:

Competing on Value by Mack Hanan and Peter Karp

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Ready to discover the power of a 40 person marketing & sales team...WITHOUT having to hire a single person? Visit REIvault.com to learn more.\\xa0