b'Craig Lerch Jr talks about: The power of being small, shrinking your team and raising your net profit, generating 50% of his business from past clients and sphere of influence, how to add 3 people to your database every day for free, staying in front of your people with a Monday Morning Coffee email, raising his average sales price by over 300%, establishing and dominating a high-end geographic farm, maintaining a 76% profit margin, investing in real estate without your own money, team dynamics, profit margins, and more.'