S3 E38 : Your Humanity Is Your Most Important Sales Tool with Jordana Zeldin
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Today\'s topic is humanity in sales. At this time of automation and technology, how human is your sales process? How do you connect with humans and genuinely care about solving their problems? Effective selling starts with understanding human needs, acknowledging their circumstances, not just our needs, and our scripts. And if we can meet those very human needs, at every point in the sales conversation, we are going to be forming better prospect relationships, and ultimately having better sales outcomes. Give your prospects the autonomy at every stage of the conversation, make them feel that they\'re free to say no, they\'re free to say they\'re not interested. If someone is not psychologically or emotionally in a place where they\'re ready to buy, we as sellers, it\'s our job to prime them.
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