S3 E21 : Your Buyer's Decision Process Matters
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No two buyers buy the same way and when you\'re selling to a buying team, you are selling to multiple decision-makers so you can\'t copy-paste your strategy to each unique prospect you have. Understand the importance of the decision process so you can align your sales strategy accordingly. It is your responsibility to uncover their evaluation criteria and map out your prospect\'s buying journey.
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