S1 E4 : Why Objections Should Be Your Best Friend
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Mary Grothe, the CEO of Sales BQ, talks about why objections should be your best friend and how to use them to your advantage. Sales reps will hear all kinds of objections over and over again, but what if you don\'t wait for the prospect to bring them up? What if you were to bring them up first? Listen to the full podcast to find out how Mary uses objections to help her selling process.
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