Trickle Down Episode 11: The Elixir of Life Part 1 (Sample)
b'There are many reasons why Gatorade became the king of sports drinks. It had a compelling origin story. Its partnership with the NFL led to the iconic \\u201cGatorade Dunk,\\u201d where celebrating athletes would pour a giant container of Gatorade over their coach. There was the hugely successful \\u201cBe Like Mike\\u201d advertising campaign, which featured Michael Jordan sipping Gatorade. But one of the reasons is the belief that Gatorade is a science-backed product. To secure this belief, Gatorade\\u2019s owners helped establish the Gatorade Sports Science Institute.\\n\\nOn these two episodes of Trickle Down, we\\u2019ll explore how Gatorade influenced the science of hydration on the way to becoming a multi-billion dollar brand.\\n\\n\\nSubscribe for $5 a month to get an extra episode of QAA every week + access to our archive of premium episodes and ongoing series like PERVERTS, Manclan, and The Spectral Voyager: https://www.patreon.com/QAA\\n\\nTheme by Nick Sena (https://nicksenamusic.com). Additional music by Pontus Berghe. Editing by Corey Klotz.\\n\\nhttps://qanonanonymous.com\\n\\n\\n\\nREFERENCES\\n\\nWikipedia: Elixir of Life\\nhttps://en.wikipedia.org/wiki/Elixir_of_life\\n\\nFitzgerlad, Mattt. Diet Cults: The Surprising Fallacy at the Core of Nutrition Fads and a Guide to Healthy Eating for the Rest of Us (2014)\\n\\nRovell, Darren. First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon (2005)\\nNoakes, Timothy. Waterlogged: The Serious Problem of Overhydration in Endurance Sports (2012)\\n\\nNoakes, Timothy. THE HYPONATREMIA OF EXERCISE\\nhttps://www.crossfit.com/essentials/the-hyponatremia-of-exercise-part-1\\n\\nCleveland Clinic: Electrolytes \\nhttps://my.clevelandclinic.org/health/diagnostics/21790-electrolytes'