Ep 188: Psychologists Are Keeping You From Getting the Flu

Published: Feb. 1, 2013, 12:10 a.m.

b'Didn\'t get the flu this past winter?\\xa0 Thank a psychologist.\\xa0 What?\\xa0 Well, it could be that a psychologist was involved in helping health care professionals to do what they know they need to do (but sometimes don\'t): wash their hands.\\xa0 The issue here is persuasion and motivation: how to we get people to do something - and keep doing it?\\xa0 Health care workers like doctors and nurses can fall prey to the availability heuristic: they can easily remember times when they didn\'t wash their hands and they didn\'t get sick so they might develop an "illusion of invulnerability".\\xa0 How do psychologists get involved to solve this problem?\\xa0 Listen to this episode and find out.'