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Go to https://www.procurementzen.com/050 to win a copy of CIaldini's masterpiece

This is part 4 of the series about Cialdini's weapons of influence. Today we talk about authority. This is another very powerful weapon in any negotiators arsenal

Part 1 https://www.youtube.com/watch?v=k_NOu...

Part 2: https://youtu.be/NkCGSW7P8ls

Part 3: https://www.youtube.com/watch?v=bxJ-r...

The episode where I cover Cialdini's book and a lot of others can be found here: https://procurementzen.com/negotiation/best-books/ 

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