051 - Weapons of Influence - Social Proof
Go to https://www.procurementzen.com/050 to win a copy of CIaldini's masterpiece
This is part 3 of the series about Cialdini's weapons of influence. Today we talk about social proof.
The episode where I cover Cialdini's book and a lot of others can be found here: https://procurementzen.com/negotiation/best-books/
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