This Barbie is a business decision
The new live-action Barbie movie is highly anticipated \u2026 among adults. Today on \u201cPost Reports,\u201d we unpack the business decisions behind Mattel\u2019s move.
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Can nostalgia make the Barbie movie a win for Mattel? A few weeks ago, Warner Bros. dropped a full-length trailer for the highly anticipated film from Greta Gerwig and her co-writer and partner Noah Baumbach.
Since the trailer dropped, it has gone viral \u2013 among young adults \u2013 making business reporter Rachel Lerman wonder why a toy-maker is making a movie for grown-ups.
Rachel talked to industry analysts and Barbie fans about Mattel\u2019s strategy and what this movie can tell us about the cultural moment we\u2019re in.