How Taylor Swift became her own economy

Published: Oct. 27, 2023, 5:34 p.m.

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Taylor Swift\\u2019s 2023 Eras Tour is projected to rake in billions of dollars, becoming the highest grossing concert tour in history. But her economic impact doesn\\u2019t stop there. Today, we break down the economy (Taylor\\u2019s version). 


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Pop powerhouse Taylor Swift has been in the music business for nearly two decades. But 2023 is turning out to be her most remarkable \\u2013 and highest-earning \\u2013 year. Swift is on pace to earn billions of dollars from her Eras Tour, more than any other touring artist in history. That includes the Beatles, Elton John and pop legend Michael Jackson. According to a new analysis from Bloomberg News, Swift herself is a billionaire. 


What\\u2019s even more surprising is that Swift\\u2019s Eras Tour has also generated millions for the U.S. economy. That includes the tens or even hundreds of millions of dollars cities from Cincinnati to Los Angeles have projected they\\u2019ll earn from these shows, and jobs for some dedicated Swifties. 


Today on \\u201cPost Reports,\\u201d class is in session for Swiftonomics 101. Guest host and economics correspondent Abha Bhatterai and entertainment reporter Emily Yahr discuss how the pop icon became such a business behemoth.


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