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This episode features the amazing, graceful and humble Deb Archer, CDME, who serves as the President/CEO of Destination Madison. 

Through this works she gets to set the vision for the organizations’ work to manage the destination and grow the area’s economy by attracting leisure, sports, convention, and business travelers. Deb says that her work connects our guests with all of the great places to experience during their stay. In fact, she loves to boast about that and says that our hospitalitarians are first in class when it comes to giving our visitors experiences like no other. Deb advises guests to talk to people when the come to the area saying: Madisonians are friendly and eager to share their favorite spots to recreate, dine, shop, or contemplate their future. 

One of my favorites about Deb though is the humility with which she leads. Deb is the face and voice of tourism in our area, a constant advocate for our hospitality industry and everyone who serves in it. In this incredible interview, Deb shares her wisdom around many things including:

• Which one of the Bucky’s on Parade was her absolute favorite
• Why we should pause, check out and give ourselves permission to be in the margins
• Where her happy places are in the Greater Madison county 
• Her experience in an HVAC class in college
• How employee culture matters. And people need to know they matter.
• How her advice to ‘never use your sexuality to advance yourself’ advice hit home for a student
• Deb was a student at Madison College a few years ago – can you guess what program
• Her creative ideas for how to spend her retirement (don’t worry, it’s no time soon and it’s still in industry but in a super fun way)
• The nuggets she learned from Jane Fonda
• How physics shows up in decision making
• What employers need to do to ensure they retain top level talent. 
• How students like Madison College’s Destination Madison award winner Carolyn Kosabucki are changing the way we teach, attract and retain hospitalitarians
• Don’t close your eyes to any paths. 

Enjoy and please help us spread the story of our industry by sharing this on your social media sites!