S3E1: General Mills' Colby Darling on Chip R&D and how to master a new food category
b'Research Chefs Association North Central co-chair Colby Darling joins us from General Mills and shares some incredible information about considerations in process engineering and successful commercialization of food products. He also shares how to consider consumer expectations for a product and balance it with the desire to continue tweaking (formulating) a product. We get pretty detailed in product development, category management, and consumer insights.\\xa0 Find your RCA regional chair at\\xa0. Connect with Colby at the next event and reach out through LinkedIn.\\xa0 This podcast is supported by ICON Foods. Would you like to help us keep the show on the air? Please contact us.'