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Are you missing out on potential sales and customer engagement by not using SMS as part of your marketing strategy? In this episode of PayPod, host Jacob Hollabaugh sits down with Uku Tomikas of Messente to discuss how SMS communication is a highly effective marketing channel for businesses, with an open rate of 98% within the first five minutes.\\xa0Messente's software links all major messaging hubs and directly connects to many mobile network operators. Don't miss out on this episode\\xa0if you're looking to up your marketing game!