Joris Bryon | Conversion Optimization Secrets
b'Common wisdom in the eCommerce world is that if you want to increase your revenues, you need to \\u201cbuy\\u201d more traffic with paid advertising. The thing is, that while that may have worked during the startup phase of the business, it becomes less and less effective with an established business\\u2026 not to mention more and more expensive, which cuts into your profits.'