Podcasts Business Onward Nation Episode 997: The 3 Essentials to Authority, with Stephen Woessner

Episode 997: The 3 Essentials to Authority, with Stephen Woessner

Published: March 31, 2021, 8 a.m.

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Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation \\u2014 a top-rated daily podcast for learning how today\\u2019s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers.

Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the \\u201c8 Money Draining Mistakes\\u201d and the \\u201c8 Money Making Opportunities.\\u201d Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes.

Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, \\u201cThe Small Business Owner\\u2019s Handbook to Search Engine Optimization\\u201d, \\u201cIncrease Online Sales Through Viral Social Networking\\u201d, and \\u201cProfitable Podcasting.\\u201d

His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

What you\\u2019ll learn about in this episode:

  • Stephen offers a high-level review of the \\u201cSell With Authority\\u201d methodology outlined in the book of the same name he co-authored with Drew McLellan
  • How the research presented in the Edelman Trust Barometer illustrates that an audience trusts industry experts and people like them more than anyone else
  • What four key qualifications serve to make someone a true thought leader, and why each of these qualifications matter when creating your\\xa0cornerstone content
  • The three steps to take to \\u201cplant your flag of authority\\u201d within your chosen niche and with build trust and credibility with your target audience
  • How \\u201ccobblestone content\\u201d can lead people back to your cornerstone content and down your sales funnel
  • How to find the real \\u201cgolden nuggets\\u201d in your cornerstone content that can be sliced and diced into your cobblestone content
  • Stephen provides several real-world examples of slicing and dicing content and the power of cobblestone and cornerstone content in thought leadership
  • Why a weekly Q&A session can be a fantastic way to connect with your audience, and how content can interconnect and cross-promote to expand your reach
  • What other powerful and proven resources, tools and other content Predictive ROI has found useful in reaching out to their audience
  • Why low-pressure and no-pressure email content can turn out a surprising number of high-quality leads

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