Podcasts Business Onward Nation Episode 985: Niche down your business to create opportunity, with Parker Stevenson

Episode 985: Niche down your business to create opportunity, with Parker Stevenson

Published: Jan. 6, 2021, 9 a.m.

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Niche down your business to create opportunity

What You Will Learn:

  • How Parker\\u2019s unique career path and experiences led to his role at Evolved Finance, and why taking the leap was one of the best decisions Parker ever made
  • Why Evolved chose to niche down and focus on serving the financial services needs of thought leaders, and how that focus has led to their busiest year ever
  • How working with thought leaders, coaches and influencers differs from working with other types of business professionals
  • How Evolved has been able niche down and streamline their efforts on their clients\\u2019 behalf to \\u201cdo less but charge more\\u201d
  • How Evolved will reconcile over $100 million in revenue in the thought leadership space by the end of 2020, demonstrating the value of their decision to niche down
  • How the majority of Evolved\\u2019s clients are having booming years in spite of the global pandemic, and why focusing on this niche has helped Evolved grow even during the crisis
  • Parker shares a case study of how Evolved was able to help a client niche down and become more operationally efficient, and why it made a powerful impact on her business
  • Why almost every one of Evolved\\u2019s clients have found benefits from their efforts to niche down, regardless of their business size
  • Why building out processes and systems and standardizing procedures is the key to maximizing the benefits of niching down

Niche Down Your Business to Create Opportunity

As we\\u2019ve discussed many times before on Onward Nation, taking steps to niche down your business and focus on a specific audience \\u2014 rather than limiting your opportunities as you might expect \\u2014 opens new doors by helping you plant your flag of authority and becoming a trusted expert within your niche. It allows you to differentiate your business and to compete on value rather than joining the race to the bottom on price. And in this week\\u2019s episode of Onward Nation, you\\u2019ll hear a perfect example of how tight focus and a dedication to serving a niche can become powerful fuel for your business.

Parker Stevenson is co-owner and Chief Business Officer at Evolved Finance, a bookkeeping firm specializing in helping online coaches, course creators, influencers, and thought leaders to make better business decisions based on solid financial data. This decision to narrowly focus on thought leaders didn\\u2019t come lightly, but doing so has made a profound impact on the business and its growth.

Niche down and plant your flag

The decision to focus on thought leaders, content creators and online influencers wasn\\u2019t made hastily \\u2014 and Parker says the team was initially apprehensive. What if narrowing their focus meant losing business? Were they making the wrong decision? Despite their worries, the data backed up their conclusion. According to this article from Forbes, e-learning is set to become a $325 billion industry by 2025 \\u2014 that\\u2019s nearly a billion dollars per day.

Working with clients within such a fast-growing segment made sense on paper, so the team decided to go for it \\u2014 and the decision to focus and niche down paid off. According to Parker, Evolved has had their most successful year and most new clients ever in 2020\\u2026 even in the midst of the global pandemic. By narrowly focusing on their target audience, the team at Evolved Finance were able to establish their authority and prove their expertise working with that particular type of client. And the result is that Evolved will reconcile over $100 million in client revenue in the thought leadership space by the end of 2020. Not only that, but Parker says it has allowed Evolved to \\u201cdo less and charge more\\u201d by truly specializing in doing a few things better than anyone else.

Even their clients who niche down are seeing the benefits

Parker explained that even Evolved\\u2019s clients are discovering the value of niching down. Parker shared a case study of a client who was doing decent enough business but was struggling to juggle 15 different revenue streams at once. This lack of focus was eating away at her company\\u2019s resources\\u2026 and her time. After encouragement from Parker\\u2019s team, she shifted to offering only one awesome product and selling it well, rather than spreading her efforts across many different products and services. That streamlining helped her turn a moderately successful but unfocused business into a rapidly growing and highly profitable multi-million dollar organization \\u2014 proving that it\\u2019s better to niche down and master just a few things than to be a jack of all trades.

Niche down

About Parker Stevenson

Parker Stevenson is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at Adidas America where he became the US product manager for golf footwear.

How to Connect with Parker Stevenson:

Additional Resources:

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