Podcasts Business Onward Nation Episode 931: LinkedIn as a powerful marketing and networking tool, with Robin Ryan

Episode 931: LinkedIn as a powerful marketing and networking tool, with Robin Ryan

Published: April 15, 2020, 8 a.m.

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Robin Ryan has appeared on over 2000 TV and Radio shows including Oprah, Dr. Phil, CNN, ABC News, Fox, NBC News, and NPR. Her advice has been seen in most major magazines and newspapers including USA Today, the NY Times, and the Wall Street Journal. She currently writes a weekly career column for Forbes.com

Robin Ryan has a busy career counseling practice offering individual career coaching, resume writing, interview coaching, LinkedIn Profile writing, and job search services to clients nationwide.

She is the best-selling author of\\xa060 Seconds & You\\u2019re Hired!,\\xa0Soaring On Your Strengths,\\xa0What to Do with the Rest of Your Life,\\xa0Winning Resumes,\\xa0Winning Cover Letters, Retirement Reinvention, and\\xa0Over 40 & You\\u2019re Hired. Robin donates the profits from her book sales to Breast Cancer Research.

A popular speaker and corporate trainer, Robin has spoken to over a thousand audiences on careers, LinkedIn and job search topics. She holds a master\\u2019s degree in counseling and education from Suffolk University and a bachelor\\u2019s degree from Boston College. She is the former director of counseling services at the University of Washington, in Seattle.

\\u201cRobin Ryan is America\\u2019s top Career Coach.\\u201d \\u2014 Houston Chronicle

What you will learn from this episode:

  • Why Robin chose to become a career counselor in the early 1990s, before it was a viable career path, and why she is passionate about her work
  • How a guest appearance on Oprah Winfrey\\u2019s talk show helped Robin\\u2019s career explode, and how a breast cancer diagnosis brought everything to a halt in 2012
  • How marketing, networking, and writing have been the cornerstones of Robin\\u2019s efforts to rebuild her business, and how she is finding success once again
  • Which \\u201cthree LinkedIn blunders\\u201d business leaders often make, why they are a problem, and how to avoid falling into the trap of making these common blunders
  • How applicants often use LinkedIn profiles to determine if a business and its culture are a good fit for them, and what steps you can take to improve your profile
  • Why your LinkedIn profile should be written in the first person rather than in the third person
  • Why 500 networking connections on LinkedIn is the magic number, and why you should accept connections from people outside the circle of people you personally know
  • Why your background image should include something to do with your industry, your company name, and logo, and why everyone in your company should use the same image
  • What resources are available to learn to better use LinkedIn and create compelling content on the platform
  • How mentors have influenced Robin and offered her important lessons she has used throughout her career

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