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Good Morning\\u2026and welcome to another episode of Onward Nation. I\\u2019m Stephen Woessner, CEO of Predictive ROI and your host. If you\\u2019ve been listening to Onward Nation for a while now \\u2014\\xa0I\\u2019d like to start off with a big thank you.

My team and I appreciate all of your support and all of your feedback. You help us get better each and every day.

And if you\\u2019re new to Onward Nation \\u2014\\xa0thank you for joining me. It is great to have you here \\u2014 and of course I\\u2019m biased \\u2014 but I think you pick a great episode to start off with.

Today\\u2019s episode is going to be a solocast \\u2014 just you and me exploring a topic with some real depth. And the idea for this topic \\u2014 and actually the ideas for my next several solocasts \\u2014 came from some feedback from you, Onward Nation.

Some of our listeners reached out and asked me to take the conversation deeper around cornerstone content, what it is, how to create it, and how to monetize it.

So that is what I\\u2019m going to do over the next month or so\\u2026to help set a practical and tactical foundation around cornerstone content and your thought leadership so you can take it and apply it right away in 2019.

But before we get into the strategy around creating content and how to monetize it \\u2013 I am going to use today\\u2019s solocast to explain why you and your thought leadership cannot afford to be seen as a one trick pony.

Okay \\u2014 so what do I mean by one trick pony?

Listen to today\'s episode to find out, and you can find the full show notes here.