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Good Morning Onward Nation\\u2026I\\u2019m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. And today\\u2019s episode is going to be a solocast\\u2026where it\\u2019s just you and me exploring a topic at some real depth \\u2014 something helpful \\u2014 so you can build and scale your business. So let\\u2019s dive in.

Much has changed since I wrote The Small Business Owner\\u2019s Handbook to Search Engine Optimization in 2009.

Google now has a longer and more complicated recipe of factors it uses to rank you and your competitors as you attempt to earn the attention of your prospects and customers.

And many of the factors within Google\\u2019s list are not properly setup within the typical small business website.

That means fewer leads and perhaps less opportunity to generate higher sales.

All of which makes it important \\u2014 for you as the business owner \\u2014 to know some of the fundamentals to SEO. Not so you can do the work \\u2014 but so you can establish expectations for your team \\u2014 and then audit their results.

So for today\\u2019s solocast \\u2014 I am going to share with you what is, in my opinion, one of the biggest, most expensive money draining mistakes business owners make. And that mistake is being too passive regarding the amount of traffic the website for their core business is attracting. And that number should be 60 percent of your total traffic \\u2014 so 60 percent, Onward Nation, of your website\\u2019s traffic should be coming from organic search \\u2014 a combination of Google, Bing, and other search related sources.

Full show notes available here:\\xa0https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-80