Episode 678: Value of becoming a thought leader, with Dianna Booher
b'
Our special encore guest today is Dianna Booher and she is the founder and CEO of Booher Research Institute and author of \\u201cCOMMUNICATE LIKE A LEADER.\\u201d Dianna works with organizations to help them communicate clearly \\u2014 and with leaders \\u2014 to expand their influence by having a strong executive presence. She works with some of the largest Fortune 500 companies and governmental agencies, such as IBM, Lockheed Martin, Raytheon, ExxonMobil, BP, Chevron, ConocoPhillips, Siemens, NASA, and the U.S. Navy. She has been featured on Good Morning America, and in USA Today, Wall Street Journal, Entrepreneur, Investor\\u2019s Business Daily, CNN, CNBC, Bloomberg, The New York Times, and The Washington Post. You may remember Dianna and the wisdom she shared during Episode 502. If you haven\\u2019t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 502 to your list of vital priorities.
What you\\u2019ll learn about in this episode:
- Why it\\u2019s vital to build your brand along with systems and processes
- Why your company name has to be linked as the thought leader in your area of expertise
- The value of having cornerstone content
- Asking yourself \\u201cwhat\\u2019s the worst thing that can happen\\u201d when you\\u2019re in a fearful situation
- Why you should always grow your business on equity, not on debt
- What to do if a publisher doesn\\u2019t want your book
- The three prongs of success
- Why it\\u2019s essential to have strong relationships with both friends and family
- Why you need to live with intention, not live by default
- The key characteristics that make an \\u2018A\\u2019 player an \\u2018A\\u2019 player
- The importance of putting together an advisory board
- Taking the time to stop and think about being on track to where you ultimately want to go