Podcasts Business Onward Nation Episode 622: Why 95% of your site visitors dont buy, with Johann Van Tonder

Episode 622: Why 95% of your site visitors dont buy, with Johann Van Tonder

Published: Nov. 15, 2017, 9 a.m.

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Johann Van Tonder is COO at AWA Digital \\u2014 an award-winning conversion rate optimization agency that helps e-commerce businesses around the world grow online conversion rates and sales using a scientific process. He is also the co-author of the book, \\u201cE-COMMERCE WEBSITE OPTIMIZATION: WHY 95% OF YOUR WEBSITE VISITORS DON\\u2019T BUY, AND WHAT YOU CAN DO ABOUT IT\\u201d.

What you\\u2019ll learn about in this episode:

  • The value of using speaking engagements as an opportunity to teach rather than sell
  • Why Johann and Dan wrote the book \\u201cE-Commerce Website Optimization\\u201d
  • Why value proposition is a central concept in marketing and conversion rate optimization
  • The importance of understanding and shaping consumer behavior
  • How to research your customers to determine their consumer behavior
  • The benefits of doing usability testing using online video services
  • How to turn more of your website visitors into customers
  • Why you should grow your business methodically over time
  • The importance of listening to your customers
  • Why the most critical skill to master is understanding the components that make up your profit

How to best connect with Johann:

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