Podcasts Business Onward Nation Episode 597: Clicksand, with Bill Troy

Episode 597: Clicksand, with Bill Troy

Published: Oct. 11, 2017, 8 a.m.

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Bill Troy is an Inc. 500 CEO who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today\\u2019s digital communication tools. He is also the author of the book \\u201cCLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).\\u201d

What you\\u2019ll learn about in this episode

  • The importance of testing your assumptions to know that they work
  • Finding a balance between what is effective and what is efficient
  • Why online marketing may not be the answer that your business needs
  • Being weary of online marketing pitchmen using questionable tactics and data
  • Why it\\u2019s important to build customers face to face through human contact
  • The importance of having a balanced marketing strategy
  • Learning to navigate through the confusing world of sales and marketing
  • Staying focused on the measurables within your business
  • Building human relationships into a process
  • How spending time with three types of people, successful peers, mentors, and customers will lead to success

How to best connect with Bill:

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