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Christopher Lochhead is co-author of the book \\u201cPlay Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets\\u201d and Christopher is also the host of the \\u201cLegends and Losers\\u201d podcast. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur and category designer. Fast Company Magazine calls him a \\u201cHuman Exclamation Point\\u201d and The Economist calls him \\u201coff-putting to some\\u201d. He can recite much of The Big Lebowski, but can\\u2019t remember his wife\\u2019s phone number. He\\u2019s also an acclaimed public speaker and proud advisor to non-profit \\u201c1 Life Fully Lived.\\u201d

What you\\u2019ll learn about in this episode

• Chris\\u2019 background
• Why you need to figure out how to design & dominate your own space
• The two levers that all high-level entrepreneurs want to pull to be successful
• Why, today, there are too many solutions without a problem
• Why it\\u2019s key to create a new category and become the \\u2018category king\\u2019
• Why it\\u2019s so important to be self-actualized and self-aware
• Why you need to be able to explain what problem you solve & why your product is different
• Why you need to create by reimagining the problem
• Creating the future of our choosing and not accepting somebody else\\u2019s definition of how something should be
• How to determine the value of your company

How best to connect with Chris:

• Website: www.legendsandlosers.com
• Book: \\u201cPlay Bigger\\u201d on Amazon & Audible