Episode 42: Storytelling in the social era, with Gary Vaynerchuk.
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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world\\u2019s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.
\\nGary also currently hosts The #AskGaryVee Show, a way of providing as much value as possible by taking questions about social media, entrepreneurship, startups, and family businesses and giving his answers based on a lifetime of building successful, multi-million dollar companies. The show is also available as a podcast on iTunes, Stitcher, and SoundCloud. \\xa0
\\nA Few Steps Ahead:
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- Don\\u2019t be crippled by trying to quantify success -- use all the tools at your disposal -- try to be four to five years ahead of everyone else \\n
Technology and Innovation:
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- The company\\u2019s of now will be done in eight years if they refuse to adapt and change -- to grow you have to ask dumb questions grounded in the future of business \\n
Storytelling:
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- Every business has a story to tell -- don\\u2019t disrespect social channels -- they are a living and breathing channel of communication \\n
Transparency:
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- We live in an ever-changing transparent world -- if you\'re company\\u2019s in the yellow-pages or newspaper because you\'re afraid of social -- then an opportunity will be missed \\n
Humanise It:
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- People will follow the story -- communicate the story -- humanise it -- where is the personality \\n
Give or Push:
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- Old fashioned rules -- you have to become a giving business through social channels -- before you ask and receive \\n
Value-Proposition:
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- A good value-proposition shows your consumer the value they will receive \\n
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