Episode 42: Storytelling in the social era, with Gary Vaynerchuk.

Published: Aug. 7, 2015, 8 a.m.

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world\u2019s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

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Gary also currently hosts The #AskGaryVee Show, a way of providing as much value as possible by taking questions about social media, entrepreneurship, startups, and family businesses and giving his answers based on a lifetime of building successful, multi-million dollar companies. The show is also available as a podcast on iTunes, Stitcher, and SoundCloud. \xa0

\nA Few Steps Ahead:\n
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  • Don\u2019t be crippled by trying to quantify success -- use all the tools at your disposal -- try to be four to five years ahead of everyone else
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\nTechnology and Innovation:\n
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  • The company\u2019s of now will be done in eight years if they refuse to adapt and change -- to grow you have to ask dumb questions grounded in the future of business
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\nStorytelling:\n
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  • Every business has a story to tell -- don\u2019t disrespect social channels -- they are a living and breathing channel of communication
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\nTransparency:\n
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  • We live in an ever-changing transparent world -- if you're company\u2019s in the yellow-pages or newspaper because you're afraid of social -- then an opportunity will be missed
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\nHumanise It:\n
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  • People will follow the story -- communicate the story -- humanise it -- where is the personality
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\nGive or Push:\n
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  • Old fashioned rules -- you have to become a giving business through social channels -- before you ask and receive
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\nValue-Proposition:\n
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  • A good value-proposition shows your consumer the value they will receive
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