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Perry Marshall is one of the world\\u2019s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, mathematics, biology, art, and psychology. He has launched two online revolutions. He pioneered many best practices in paid search and wrote the world\\u2019s bestselling book on web advertising, Ultimate Guide to Google AdWords. More recently, he\\u2019s turned 80/20 into a verb. 80/20 is not just a fact about your business, it\\u2019s action you take on your business. 80/20 is the central lever for every great strategy. His book \\u201c80/20 Sales & Marketing\\u201d is mandatory in many growing companies. He is referenced in dozens of influential business books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm, and Mari Smith. He\\u2019s shared the stage with Barbara Corcoran, Brian Tracy, and Les Brown, having consulted in over 300 industries.

Secret \\u2013 timesaving technique

Perry understands that the world is exponential and focuses on the right things \\u2014 there are $10/hour jobs, $100/hour jobs, and $1000/hour jobs. ONWARD!

Daily habit that contributes to success

Exercise your creative and spiritual muscles \\u2014 Perry prays and journals for an hour before he does anything else.

Could have ruined your business \\u2013 but now \\u2013 an invaluable learning experience

Perry had a bunch of customers vanish overnight \\u2014 and Perry tells the whole story here.

Most critical skill you think business owners need to master to be successful

\\u201cWisdom and discernment.\\u201d

Most influential lesson learned from a mentor

\\u201cInside every 80/20 is another 80/20.\\u201d