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Stephen is the CEO of Predictive ROI and the host of the Onward\\nNation podcast. He is the author of two bestselling books, speaker,\\ntrainer, and his digital marketing insights have been featured in\\nSUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine,\\nand other media.

Good Morning Onward Nation \\u2014 I\\u2019m Stephen Woessner and thank you\\nso much for joining me today. For today\\u2019s solocast\\u2026I am going to\\nshare another lesson learned during my recent life-changing weekend\\nvisit to New York \\u2014 but this time \\u2014 we will shift our focus from\\nleadership lessons learned at West Point \\u2014 and now turn our\\nattention toward how and why you should create \\u201cDistinction\\u201d within\\nyour business.

We will also delve deep into the importance of creating\\ndistinction within the hearts and minds of your customers through\\nincredible experiences that not only meet expectations \\u2014 but\\nexceeds expectations in phenomenal ways.

To help make this lesson as practical and tactical as possible,\\nI am going to share with you a complete illustration from the\\ninside-out of what is, in my opinion, one of today\\u2019s most\\ndistinctive companies.

And finally, I will share two recipes \\u2014 or strategies \\u2014 you can\\ntake and apply into your business straightaway that will help\\nyou\\u2026first\\u2026create your distinction\\u2026and second\\u2026help you communicate\\nand share your distinctive story with your customers and\\nprospects.