Episode 15: How to create a comprehensive strategic marketing plan, with Steve Olson.
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Authority and Thought Leader on outsourcing contract startup, contract analysis, and contract administration systems. Deep Experience \\u2013 15 years of lessons learned and best practices from starting up the contracts of 114 of the world\\u2019s leading [Fortune 100 & Fortune 500] corporations and U.S. federal and state government agencies.
\\n\\nClick to tweet: Steve Olson shares his outstanding experience and insights on Onward Nation! \\xa0
\\nSecret -- timesaving technique
\\nBegin each day with the end in mind. Make a list ranking your top five priorities. ONWARD!
\\nDaily habit that contributes to success
\\nSteve makes sure to spend 75% of his time prospecting to find clients through networking.
\\nCould have ruined your business -- but now -- \\xa0an invaluable learning experience
\\nSteve\\u2019s transition from a secure high paying job to a new business owner was very difficult -- and Steve tells the whole story here.
\\nMost critical skill you think business owners need to master to be successful
\\n\\u201cA business owner has to be able to satisfy the needs of their customers by understanding the marketplace.\\u201d
\\nMost influential lesson learned from a mentor
\\n\\u201cLearn to develop a comprehensive marketing plan versed in strategic objectives.\\u201d \\xa0
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\\nFinal Round -- \\u201cBreaking Down the Recipe for Success\\u201d
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\\nWhat systems would you go back and put into place sooner?
\\n\\u201cIt\\u2019s not necessarily a particular system, but I would make sure to find trusted advisors.\\u201d
\\nWhat one strategy or \\u201crecipe\\u201d would compound into big wins for business owners?
\\nYou have to develop, implement, and maintain a strategic marketing plan.
\\nHow to exceed expectations and add the most value?
\\nAn individual with integrity, a diverse set of skills, and the ability to understand your corporate mission.
\\nWhat strategy would you recommend new business owners focus on to best ensure success?
\\n- \\n
- Find trusted advisors \\n
- Review your business plan \\n