Podcasts Business Onward Nation Episode 1026: Business scaling strategy: raising your prices, with Michael Zipursky

Episode 1026: Business scaling strategy: raising your prices, with Michael Zipursky

Published: Oct. 20, 2021, 8 a.m.

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Michael Zipursky is the CEO of Consulting Success\\xae where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he\\u2019s helped over 600 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 38,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers\\xa0ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success\\xae the book.

What you\\u2019ll learn about in this episode:

  • How Michael started his first consulting business as he was entering university, and how his career path gave him a broad range of experience in\\xa0business scaling strategy
  • How Michael has scaled his consulting while maintaining a laser focus on serving others and being as helpful as possible
  • Why being transparent and vulnerable about his own ups and downs has been a crucial component of Michael\\u2019s ability to build credibility and trust
  • Michael shares the four stages of the business scaling strategy he takes clients through and he shares why each of these stages builds upon the one before
  • Why marketing should be about delivering value and building relationships rather than focusing on sales and promotions
  • Why putting your marketing engine in place and following Michael\\u2019s three-part process can allow you to raise your prices due to the value you\\u2019re offering
  • Why mastering the \\u201cdeep and meaningful sales conversation\\u201d can be a powerful way to establish credibility and increase perception of value
  • Why the structure of fees you use matters, and why marketing is a skill anyone can learn even if they\\u2019re introverted
  • Why the kinds of deep and meaningful sales conversations Michael talks about can help you strengthen your long-term relationships with your clients
  • Why doing the hard work of building your confidence in your pricing is crucial for business growth

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