Episode 1: How to create distinction and attract customers, with Scott McKain
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McKain\\u2019s keynote presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world\\u2019s best companies.
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\\nSecret -- timesaving technique
\\n\\u201cThere are no secrets to success -- but there are systems.\\u201d Scott shares his insights including how to understand your best way to learn and create the right system for you.
\\nDaily habit that contributes to success
\\nScott shared a daily habit he learned during dinner with Zig Zigler.
\\nCould have ruined your business -- but now -- \\xa0an invaluable learning experience
\\nScott shares the excruciatingly painful story of losing his wife to a battle with ovarian cancer -- and how it would have been easy to quit the business -- but Scott made the decisions and fought through the financial devastation -- and moved his business onward.
\\nMost critical skill you think business owners need to master to be successful
\\nLearn how to create distinction in the marketplace and attract loyal, more profitable customers. Bonus resource: free video training where Scott focuses on how to create distinction and provides a precise recipe you can apply in your business.
\\nMost influential lesson learned a mentor
\\nScott\\u2019s mentor in the speaking business was Grady Nutt. Scott admired Grady so much he tried to be the next \\u201cGrady Nutt\\u201d -- until Grady taught Scott this very important lesson. \\xa0
\\nFinal Round -- \\u201cBreaking Down the Recipe for Success\\u201d
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\\nWhat systems would you go back and put into place sooner?
\\nFocus on setting up value delivery systems instead of sales systems. Make the customer the star of the show.
\\nWhat one strategy or \\u201crecipe\\u201d would compound into big wins for business owners?
\\nThe precision with which you deliver the customer experience.
\\nHow to exceed expectations and add the most value?
\\nRemain focused on creating the \\u201cultimate customer experience\\u201d -- make it the priority of the organization -- and do whatever it takes to deliver that level of experience. Hire \\u201ccustomer people\\u201d to work inside your business.
\\nWhat 2 or 3 strategies you would recommend new business owners focus on to best ensure success?
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- Are you willing to fire a customer? \\n
- Go an \\u201cinch wide and a mile deep\\u201d with your expertise instead of trying to be everything to everyone. \\n
- Are you customer-focused or more focused on your product / service? \\n
Scott\\u2019s final advice
\\nFocus on how you can make a critical difference for your customers. What can you do that will attract them to you?
\\nHow best to connect with Scott:
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- ScottMcKain.com \\n
- 7 day free trial at: DistinctionInstitute.com \\n
- FREE book: get the Audible version of Scott\\u2019s latest book, The 7 Tenets of Taxi Terry \\n
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\\nSubscribe to Onward Nation!
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