[Unedited] Jonathan Greenblatt with Krista Tippett
b'The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy \\u2014 a merger between making a profit and doing good. We explore his way of seeing the world and his economics of \\u201cethical brand architecture\\u201d and \\u201cfiercely pragmatic idealism.\\u201d See more at onbeing.org/program/business-doing-good/187'