Together We Are A Force: Vik Sahney and Valerie Presolly
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In 2016, we conducted an extensive series of interviews and surveys to find out how OIA\\u2014the outdoor industry\\u2019s membership trade association\\u2014can best support outdoor companies.\\xa0What we learned is that our members see us as a convener\\u2014the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already\\xa0working to move the needle on those issues within their respective companies.\\xa0
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What\\u2019s the most important ingredient to a sustainable outdoor industry supply chain? According to Valerie Presolly and Vik Sahney, sustainability gurus at MEC and REI, respectively, it\\u2019s collaboration. Vik and Valerie demonstrate that our industry as a whole can do more so much more than a single company or individual can do alone.\\xa0That is the concept behind our new campaign and our strategic vision: Together We Are A Force.
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Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit\\xa0outdoorindustry.org/outdoorist\\xa0to subscribe to our weekly newsletter and our Audio Outdoorist podcast.