Together We Are A Force: Beaver Theodosakis and the 3 Es (Ella, Ella, Emme)
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In 2016, we conducted an extensive series of interviews and surveys to find out how OIA\\u2014the outdoor industry\\u2019s membership trade association\\u2014can best support outdoor companies.\\xa0What we learned is that our members see us as a convener\\u2014the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already\\xa0working to move the needle on those issues within their respective companies.\\xa0
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Getting kids outside. It\\u2019s the future of the outdoor industry and, in the end, it\\u2019s what we should all be striving for. Beaver Theodosakis, the founder of prAna, has focused his time as an Outdoor Foundation board member on programs like Parks4Kids to get young people like Ella, Ella and Emme (dubbed the 3 Es by their parents) outside. Listen in as the 3 Es talk about what inspires them and why they just plain old love to get outside.
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Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit outdoorindustry.org/outdoorist to subscribe to our weekly newsletter and our Audio Outdoorist podcast.
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