45 - Nikki Dryden on the 'Olympic dream' deception, human rights in sport
Through our company PickStar, we again joined Mumbrella’s Sports Marketing Summit for another year, sharing our insights on stage while also picking up a number of podcast interviews and discussions with some of Australia’s most influential people in the business of sport.
Our first interview from the event is with Nikki Dryden, a former Olympian, journalist and now an immigration and human rights lawyer with PwC.
As a Canadian Olympian, Nikki bought into the story of the Olympic Dream. Now, she sees the Olympics and sport much differently. She doesn’t hold anything back in her criticisms of sporting bodies and brands who are implicated in corruption, bad governance and human rights issues.
We covered these topics, as well as many other complexities relating to trust in sport, from the perspectives of administrators, sponsors, elite athletes and fans.
You can book Nikki Dryden through PickStar, the best place to book sports stars and personalities for any event, campaign or engagement you can imagine.
Choose from over 800 stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.au
Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.
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