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Sportsbet is Australia's biggest corporate bookmaker but is a tech company before anything else, according to our guests Stuart Moseley and Simon Gerring.

Stuart heads up operational analytics, while Simon oversees commercial analytics at Sportsbet. We caught up with the guys at Sports Analytics Conference in Melbourne, attended by over 1000 people from the sports tech industry from around Australia and the world.

Technology has given Sportsbet an extraordinary advantage in the Australian betting market. Every click is tracked, every user decision analysed and every interaction personalised, optimising for the best customer experience possible.

Even more fascinating is Sportsbet's ability to predict game day outcomes .. we're talking play by play. And that's just scratching the surface of the company's amazing work in the tech space.

Stu and Simon talk about the mechanics behind what they do, data and social media marketing, and also the culture of Sportsbet, where it's cheeky online persona is embodied by its staff. The Sports Analytics Conference is a global series of events. Along with Australia, events are scheduled for India, UK, China, Japan and the Netherlands. Visit http://www.analyticsinsport.com

The Off-Field podcast is produced by PickStar, the best place to book sports stars for any event, campaign or engagement you can imagine. Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.au

Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.

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