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The hunger for data in live sport, in real time, is insatiable. And the demand is not just from top sports clubs looking to extract insights about their elite athletes, but also from broadcasters and fans.

At Mumbrella Sports Marketing Summit 2017, we sat down with Simon Farrant and Declan Gallagher from Perform Group. Perform Group, a global sports content and media company, extract incredible data insights sought after by the world's biggest sports clubs, media organisations and companies.

Simon and Declan share what they've learned, the growth of 'datatainment' and the possibilities ahead for data and sport.

We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing.

More information about the annual event: https://mumbrella.com.au/sports Off-Field is produced by PickStar, the best place to book sports stars for any event, campaign or engagement you can imagine.

Choose from over 700 stars past and present, PickStar works fast with ANY budget. Visit http://pickstar.com.au. This episode is hosted by PickStar's Andrew Montesi and James Begley. Off-Field is more than just a podcast.

We host regular meet-up events and live interviews for people interested in the world of sport outside of the arena.

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