Making Marketing Authentic, with Kristian Aloma 02
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Alom\\xe1 is a CEO, lecturer, and author based in Chicago. He went from working in communications and consulting to lecturing at Northwestern to founding his own marketing company, Threadline. Alom\\xe1 applies his knowledge of narrative psychology to the practice of marketing and branding, serving as a self-described \\u201ccouples therapist\\u201d for clients and their customers. Join us as Alom\\xe1 talks about his journey toward founding his dream company and finding time to write a bestselling book, Start with the Story: Brand-Building in a Narrative Economy.
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