The Future Of Tradeshow Marketing

Published: June 10, 2020, 4 a.m.

b"The future of tradeshow marketing with Rhiannon Anderson, Chief Marketing Officer at Steelhead Productions. Rhiannon has served as the CMO and Co-Owner at Steelhead Productions, who specialize in custom rental exhibits for some of the most exciting brands in the country and has been awarded Exhibitor Magazine\\u2019s Top 40 Providers in the event industry. Rhiannon oversees all of Steelhead\\u2019s business development, as well as internal and external communications. In that role, she has guided the company through the greatest recession of our time and gone on to help grow the business by over 630%, while becoming one of Inc. 5000\\u2019s Fastest-Growing Companies in America. Rhiannon's company\\u2019s role in the cannabis industry is helping cannabis brands in an exhibitor setting like at trade shows. We\\u2019ve all seen the gigantic expo floor at NCIA\\u2019s national conferences, but social distancing means that\\u2019s going to look different whenever those restrictions relax. We talk about the future of tradeshow marketing and event marketing, as well as what Rhiannon is seeing or predicting when it comes to this subject."