084: Networking to Expand your Global Business with Ginni Field

Published: May 3, 2023, 1:41 a.m.

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Our guest for this episode is a long-time REALTOR\\xae, trainer, and world traveler. Do you have a dream to travel somewhere? Is there a place that you already love in the world? For example, have you been to Cabo San Lucas eight times? Wouldn\\u2019t it be great if you could be a connector with buyers and sellers with agents in Mexico? In the Caribbean? In Europe? In Asia? You can do that with your favorite areas in the U.S. and the world! In this podcast, Ginni Field talks about selling real estate and expanding your business in new ways. We also talk about international buyers and sellers in the United States with a focus on the Certified International Property Specialist (CIPS) designation. Join us on this podcast and expand your vision beyond your local area.

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[6:10] Monica asks the audience to stick with this episode to hear the interesting stories Ginni and Monica will share with consideration for the huge and growing influx of international immigrants, residents, and investors.

[7:53] Ginni discusses what she learned from experiences in France, Belgium, Luxembourg, Spain, Portugal, and Germany.

[11:56] When traveling the world, you have the opportunity to visit small towns and explore their history. Find people in your community from these areas and connect with them. You may be able to help them buy a home.

[14:14] In most of the world, business is based so much on relationships. In America, relationships are huge and you need that network, but overseas, relationships are crucial.

[15:18] In the Americas, the process of buying a home is a family affair. If they don\\u2019t know you, they\\u2019re not doing anything with you. When they know you and begin to trust you, business happens.

[17:36] Where Ginni was teaching, there were good universities and schools everywhere, providing a place to build your business.

[18:08] Find your niche and get connected to it. Be a part of those market areas and people. What businesses bring people into your market area, that hire people from other countries?

[18:34] Foreign resident buyers may become citizens and still may be very connected to their foreign community.

[21:42] When Ginni talks to people with work visas, they tell her they want to stay when their visa is over. Parents of foreign students in universities also will buy a home for their student in the U.S. with the hope of the student staying and the parents moving there because they own a home.

[22:44] The Open Doors fact sheet says foreign students spend over $5 billion. Ginni gives estimates for several California universities. Do outreach at universities.

[24:05] Look at the industries in your local community and where folks are coming from. Then begin to do outreach. Go where they are and network with them.

[24:31] Refugee groups that settle in an area don\\u2019t have the money to buy a house at the time, but as they become established, they work and build businesses, and become qualified to buy houses.

[26:00] Ginni tells of a man who immigrated to the U.S. with next to nothing, wanting to build his life. Now, he is a millionaire, owning multiple buildings and worked hard to get there.

[27:21] CIPS talks a lot about non-resident foreign buyers. These are investors buying houses more as investments than as homes. California attracts more than $1 billion in foreign direct investments from Japan, the UK, France, Canada, and Germany.

[30:07] The fluctuation of exchange rates plays an important role in these investments. Fluctuations can cause a buyer to cancel.

[32:14] The CIPS designation course teaches about the global market. If you\\u2019re not paying attention to global opportunities, you\\u2019re leaving profitable business on the table.

[35:55] The world is more connected now than it ever was. Inflation is happening around the world. Pay attention to the world economy or you will miss out on tremendous opportunities.

[36:33] There are investors for commercial properties, condo communities marketed internationally, college students, and refugee communities. There are many ways foreign investors purchase American real estate.

[37:19] When you grow with these communities, learn about their visas and their needs, and connect them with lenders, you can help them.

[38:22] Go to the HR departments of hospitals and colleges. Find out at the source how you can be a resource for their students, staff, employees, and medical professionals.

[44:32] Look for international real estate conferences in a search engine and you will get a list of conferences you can attend. A list is also provided in the back of a CIPS manual.

[48:11] Ginni notes that when you get your CIPS designation, you are part of a Facebook networking group. You can find an agent in the target country in minutes through the networking group

[52:15] It\\u2019s such a powerful thing that you can create a relationship no matter where somebody is in the world. We\\u2019re all so interconnected.

[52:38] Ginni\\u2019s final word: \\u201cThe most important thing is don\\u2019t discount the global community. Don\\u2019t discount the fact that the world really is a marble, that we are all so interconnected. And build that business and get the CIPS designation. It\\u2019s such an important designation.

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Tweetables:

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\\u201cI want to share with you and your listeners the importance of global real estate, paying attention to it, and getting their Certified International Property Specialist designation. Don\\u2019t miss out on opportunity!\\u201d \\u2014 Ginni Field

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\\u201cIt\\u2019s all about the relationship and trust. \\u2026 When you look at the Americas, it\\u2019s a family affair. The process of buying real estate is often a family affair with a hierarchy. And if they don\\u2019t know you, they\\u2019re not doing anything with you.\\u201d \\u2014 Ginni Field

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\\u201cThe fluctuation of exchange rates \\u2014 you have to be paying attention to that. It matters more for the investor buyer than it does for the person who\\u2019s going to live in the house. ... If the exchange rate fluctuates just enough, that deal might be gone.\\u201d \\u2014 Ginni Field

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\\u201cWhen you get your CIPS designation, you\\u2018re now part of a networking group through social media, as well.\\u201d \\u2014 Ginni Field

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Guest Links:

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Ginni Field, REALTOR\\xae

ABR, AHWD, CIPS, CRB, C-RETS, ePro, GRI, MRP, PSA, RENE, RSPS, SFR, SRS, SRES

Real Estate Trainer, Business Consultant, Risk Management Consultant, Business & Life Coach

ginni@ginnifield.com

www.ginnifield.com

858-774-7063

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NAR Resource Links

The CIPS Designation

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Additional Links:

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Micro courses found at Learning.REALTOR. Use the coupon code PODCAST to obtain 15% off the price of any microcourse!

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Crdpodcast.com

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Learning.REALTOR for NAR Online Education

Training4RE.com \\u2014 List of Classroom Courses from NAR and its affiliates

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crd@nar.realtor

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Host Information:

Monica Neubauer

Speaker/Podcaster/REALTOR\\xae

Monica@MonicaNeubauer.com

MonicaNeubauer.com

FranklinTNBlog.com

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Monica\\u2019s Facebook Page

Facebook.com/Monica.Neubauer

Instagram

Instagram.com/MonicaNeubauerSpeaks

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Guest Bio

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Ginni Field

Ginni has been in real estate since 1986, beginning her career in Fairfield, CT, and moving to San Diego, CA, and continuing her real estate career in California. Throughout most of her real estate career, Ginni served in brokerage management positions in both states with her largest office consisting of 250 agents creating profitable real estate offices in each location. Ginni has also served as Vice President of Leadership Development for an international real estate franchise sales company where she developed agent and leadership curriculum for agents and brokerage leaders. Ginni continues to write real estate training content as well as work with real estate companies as a consultant and as a coach to individual real estate agents and teams.

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Achievements and Awards:

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\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 REALTOR\\xae Associate of the Year 1991 Greater Fairfield Association of REALTORS\\xae

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 President, Greater Fairfield Association of REALTORS\\xae 1998

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 REALTOR\\xae of the Year 1998, Greater Fairfield Association of REALTORS\\xae

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Former Director, Connecticut Association of REALTORS\\xae

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 President, North San Diego County Association of REALTORS\\xae 2004

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Former Director, California Association of REALTORS\\xae

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Regional Chair, Region 29, California Association of REALTORS\\xae 2006

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Executive Committee, California Association of REALTORS\\xae 2007

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Director, National Association of REALTORS\\xae 2004\\u20122010

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Former Member, National Association of REALTORS\\xae Professional Development Committee

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Former Chair, Real Estate Business Institute Professional Development Committee

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Member, Real Estate Business Institute Learning Experiences Committee and Strategic Thinking Committee

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Former Director, Greater San Diego Association of REALTORS\\xae

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Former Director, San Diego Multiple Listing System

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Inducted into the REBAC Hall of Fame 2013

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 CIPS Instructor of the Year 2018

\\u25cf\\xa0\\xa0\\xa0\\xa0\\xa0 Senior Real Estate Specialist Outstanding Service Award 2021

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