047: Elevating Your Brand with Social Media with Katie Lance
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Social media is a huge part of real estate, especially in today\\u2019s climate. Social media is the modern method of communication, and also allows small businesses and individuals to have a broad impact. Katie Lance is an industry social media expert and has been focusing on how to help REALTORS\\xae make the most of their business through social media. In today\\u2019s episode, Katie and Monica talk about content optimization, some of the heavier aspects of social media, and how we can be intentional with the time we spend on social media.
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One of the biggest new developments in social media is Instagram Reels. These are short videos up to 30 seconds \\u2014 since they are quick and fast-paced, they are usually playful. In a business context, it allows business owners or entrepreneurs to present information in a more creative way. Reels are versatile because you can share them in your feed, or repurpose them for other platforms. Every platform is a little different, and providing the context on other platforms is important when using the same content.
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Another feature of Instagram is Instagram TV, which allows you to share longer videos in your feed. The preview options allow you to build some excitement around the full video content. With a longer video, you can also put a teaser at the beginning to keep people engaged until the end. You can also upload longer videos to YouTube \\u2014 really make the most of the content you\\u2019ve created by sharing it multiple times!
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There are heavy aspects to social media, and as it has grown, we\\u2019ve become a product of social media. Katie shares a few tips on how to manage your social media with this information. Check your privacy settings at least a couple of times a year, to make sure they are the way you want them. Also, be careful what you\\u2019re clicking on and what you\\u2019re sharing. Katie also talks about being intentional when you go on social media \\u2014 maybe set yourself a timer, or make sure there is a purpose for why you\\u2019re on.
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Katie and Monica talk about how to handle politics and other hot topics in the industry. If you are going to share things on these topics, make sure you\\u2019re authentic to your own views but also respectful. Don\\u2019t try to be all things to all people \\u2014 you may end up seeming a little vanilla. Also, remember aspects of privacy; instead of engaging publicly, you can also engage privately on social media through DMs. This is a great way to learn people\\u2019s stories and build relationships.
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LinkedIn is a great place to get your feet wet with more professional social media. When people search for you, it\\u2019s one of the first things that come up. Make sure you keep it updated and keep it specific as well. It\\u2019s an easy platform to connect professionally, and also has a blog feature. With the other platforms, there are also elements of control so you can share relevant contact information without having to share everything.
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Katie\\u2019s final thoughts: Social media is rented ground. Think about what assets you can create that can go with you wherever you go, even if social media changes. If you put a video on Facebook live, download the video so you can share it elsewhere later. Your content should also be more than just your listings. The goal is to engage people by keeping them curious and having some fun. Be intentional with your time and strategy on social media, and start today!
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Tweetables:
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\\u201cReach is one thing, but engagement \\u2014 I have hundreds of comments on Reels. For anyone who feels a little stuck with Instagram, and you\\u2019re trying to grow your following and engagement, I definitely would encourage you to play around with it.\\u201d \\u2014 Katie
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\\u201cWe should plan that way even if we don\\u2019t want everything publicly visible. We should know that if we put it out there, it could come back to you.\\u201d \\u2014 Monica
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\\u201cThe thing that a lot of agents do wrong is that they try to be all things for all people.\\u201d \\u2014 Katie
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Guest Links:
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The Website: KatieLance.com
The Podcast: Katielance.com/category/podcast
The Videos: Katielance.com/category/getsocialsmart-show
Instagram: @KatieLance
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Additional Links:
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Online learning.REALTOR for NAR Online Education
Training4RE.com \\u2014 List of Classroom Courses from NAR and its affiliates
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Host Information:
Monica Neubauer
Speaker/Podcaster/REALTOR\\xae
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Monica\\u2019s Facebook Page
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Additional Bio:
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Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and two beautiful boys.
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