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In the fourth episode of a five-part series based on NACUBO\\u2019s Top Five Higher Education Business Issues of 2022 project, Liz Clark, NACUBO\\u2019s vice president, policy and research, speaks with Andy Brantley, president and CEO of CUPA-HR and Choi Halladay, deputy executive director of business operations at the Washington State Board for Community and Technical Colleges. Building on findings from the 2022 CUPA-HR Employee Retention Survey, they discuss \\u201ca recruitment and retention crisis\\u201d in higher education and the need for flexibility and innovation, as leaders seek to invest in their employees.