Dogfooding

Published: Dec. 5, 2022, 6:31 p.m.

The tech industry has turned dogfood into a verb… creating an entirely new word.  Ever hear this?  Dogfooding. For some reason… in the tech industry… it dogfooding is when an employee uses the company’s products.  When I listen to KSL… because I work here… that’d be considered “dogfooding”

Bosses love when loyal employees use the product.  Some people think the term comes from the Old Alpo Dog Food Commercials.  40 years ago the late actor Lorne Greene would talk to the audience as he fed Alpo to his dogs.

You can hear the dogs chewing there.  Lorne Greene was the spokesman for Alpo… his dogs ate it.  Dogfooding…

The ultimate example… comes from the CEO of AirBnB.  Brian Chesky is worth 8-billion dollars.  But he’s put his home on AirBnb.  Well.  Not his home.  But he’s renting out a room in his home… and he promises he’ll be there for the guests.

So you might pop outa the shower and run into a billionaire.  By the way… price for the room is ZERO dollars.  Since it’s AirBnB the cleaning fee is probably 250-bucks.  But it lists at zero.  And availability is zero.  It was booked up in a milliseond.  So you won’t get  to personally  experience the ultimate example… of dogfooding.